A Taste of Chile in Soho
I’ve only recently discovered the brilliant adjoined stores Puro Chile and Puro Wine in New York’s Soho. While Puro Wine focuses on selling premium Chilean wines, Puro Chile sells an array of high quality Chilean products – olive oils, wool sweaters, photo books, and handicrafts. Combined they are a powerful tool for promotion. Last night they held “A Taste of Chile,” which was put on by Wines of Chile. A number of wines, served by bartenders in miner outfits, were available from four different regions: the Casablanca Valley, Elqui & Limari Valleys, Maipo Valley, and Colchagua Valley. Their were several wines I had yet to try so I pleased to have the opportunity for so much Chile in one place.
