Fory Fay in Mollendo, Peru

In Mollendo, a beach town on the coast near Peru’s southern city of Arequipa, there’s a place called Fory Fay. While the history of the name varies depending on whom you speak with, it is interesting nevertheless. The most common tale is that a man sold 45-cent beer to English speaking sailors that would dock in Mollendo. The place became so renowned that returning sailors began asking for Forty Five. It became a famous word of mouth advertising slogan and eventually became the ingenious salesman’s nickname. While not speaking English, Fory Fay wrote the name just as it sounded: “For-y Fay.” Though the price of beer has sadly gone up, the name has stuck.

Nicholas Gill (470 Posts)

Writer and photographer Nicholas Gill is the editor/publisher of New World Review. He lives in Lima, Peru and Brooklyn, New York. His work has appeared in publications such as the New York Times, Los Angeles Times, CondeNast Traveler, National Geographic Traveler, Afar, and Penthouse. Visit his personal website (nicholas-gill.com) for more information.